Our Power, Our Choice


The future of electric power in Coastal North County San Diego

Our Mission

We engage the residents of Oceanside, Carlsbad, Encinitas, Solana Beach, and Del Mar to support the local effort for a not-for-profit electricity provider ("Community Choice Energy") as an alternative to SDG&E and the clearest path to 100% clean energy

What's Happening?

Cities across California are creating a choice for electricity customers that delivers local control, local benefits, and more clean energy at competitive rates. San Diego coastal north county cities have banded together to do the same. (Read more...)


Community Choice Energy in a Nutshell


San Diego Goes All-In on Community Choice Energy

San Diego Mayor Kevin Faulconer announced support for a community choice aggregation program that would provide a government run alternative to San Diego Gas & Electric in the city of San Diego during a news conference at the Alvarado Water Treatment Plant in La Mesa. (photo: K.C. Alfred / San Diego Union-Tribune)


Recent Posts


Last Week was BIG for Community Choice

A lot of good news came out last week. The blockbuster was Mayor Faulconer's Thursday announcement that the city will move forward to develop a Community Choice Aggregate (CCA) program! This is BIG NEWS for our entire region. (Read more...)


There is No Stopping Community Choice Energy

Early indications are that the decision made by the California Public Utilities Commission on October 11 is not going to stop emerging or operational Community Choice agencies (CCAs) from carrying on. (Read more...)


Community Energy Gives San Diego Competition and a Greener Option

A San Diegop businessman makes a compelling case for Community Choice Energy: We need community choice, and we need it now. (Read more...)


FEATURED PAST POST: Can San Diego Ditch the Power Company?
(from the New York Times)