Our Power, Our Choice


The future of electric power in Coastal North County San Diego

Our Mission

We engage the residents of Oceanside, Carlsbad, Encinitas, Solana Beach, and Del Mar to support the local effort for a not-for-profit electricity provider ("Community Choice Energy") as an alternative to SDG&E and the clearest path to 100% clean energy

What's Happening?

Cities across California are creating a choice for electricity customers that delivers local control, local benefits, and more clean energy at competitive rates. San Diego coastal north county cities have banded together to do the same. (Read more...)


Community Choice Energy in a Nutshell


Carlsbad Council Member Cori Schumacher and Encinitas Mayor Catherine Blakespear add their names to a resolution encouraging San Diego's mayor and city council to move forward on the city's formation of a Community Choice Energy provider. They were participating in the Third Annual Community Choice Forum in San Diego, hosted by the Climate Action Campaign at UCSD's School of Global Policy and Strategy.

Recent Posts


ACTION ALERT: Community Choice Energy threatened; Act Before October 11

UPDATE: The vote that the CPUC had scheduled for September 27 has been postponed until October 11. We interpret this delay as a sign that the deluge of opposition from you and over 120 local government elected leaders to the utility-supported alternative proposal is causing the Commission’s delay. (Read more...)


Let's Be Clear

You might think that a coalition with a name like "Clear The Air", is a group of people that voluntarily comes together to work on making our air cleaner. But instead, Clear the Air Coalition is just the opposite. (Read more...)


Supporters of Community Choice Energy claim victory in highly-anticipated CPUC ruling

The California Public Utilities Commission (CPUC) handed down its draft decision on the exit fee that will be charged by monopoly utilities in California to customers that switch to Community Choice Energy programs. This is the long-anticipated blueprint for ensuring ratepayers aren’t unfairly burdened with rising electricity bills as popularity soars for CCEs as alternatives to investor-owned utilities. (Read more...)


FEATURED PAST POST: Can San Diego Ditch the Power Company?
(from the New York Times)